Athletic Force 1

Project Name

Athletic Force 1

Duration

Ongoing

Rating

50%

Increase In monthly Organic
Search Traffic

64%

Growth in leads as a result of our
Google advertismnet

34%

Decrease in the cost per lead across
our PPC campaign

Challenges

01

Shopify Setup Issues – The company was struggling to set up two separate checkout flows: one for direct merchandise sales and another for custom uniform form submissions.

02

No Results Across Social Media Platforms – Despite covering all major social media platforms, their efforts were yielding no meaningful results in terms of sales or leads.

03

High Ad Spend with Low ROI – Athletic Force was spending money on ads but seeing no return. Leads were not converting, and sales remained stagnant.

04

Lack of Leads and Sales – The combination of setup issues and unoptimized ads led to a lack of both leads for custom orders and direct merchandise sales.

After multiple rounds of testing and optimization, we made several strategic adjustments:

Shopify Checkout Optimization – We successfully set up two distinct checkout systems: one for direct sales and another for custom uniform orders.
Ad Optimization Across Social Media – We found a strategy that began delivering results by refining ad targeting across platforms and testing various creatives.
Lowering Ad Spend for Maximum ROI – After numerous tests, we optimized the campaigns to generate sales while spending only $7 per day, which led to $600 in sales per day.

For custom uniforms, after spending just $100, Athletic Force received 18 custom uniform orders valued at $36,000.

Conclusion

By optimizing both the Shopify store and social media ads, we turned Athletic Force’s digital marketing efforts into a profitable venture. Using all major social media platforms, the company is now generating consistent sales and leads daily. The optimized strategy not only increased direct merchandise sales but also boosted custom uniform orders, helping Athletic Force grow significantly. They continue to use our services for 3D modeling, UX/UI design, and digital marketing to further improve their online presence and sales pipeline.

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